Language Selection
Language Selection
Group station
Scan the code on your mobile phone to see more details and see BMW for yourself!
LGZT News
Current Location: Home  >  News Center  >  LGZT News

The best defense is to attack | The 2023 Marketing Soldiers' Feast is held grandly

2023.01.31 Views:386 Font size:

On the evening of January 29, 2023, the chairman of the company, Zhu Wei, the general manager of the company, Li Shuhua, domestic and foreign marketing officers, company officials, and representatives of outstanding employees gathered together to hold a grand banquet for the 2023 marketing officers to go to the market. The theme of the conference was "Offensive is the best defense, adhering to high-quality development is victory", presided over by Wang Chen, the Business Director of the Marketing Department. The atmosphere at the conference was warm, passionate, and we worked together to cheer for the marketing team.


(Wang Chen, Business Director of the Marketing Department, presides over the meeting)


        

In the first part of the conference, Li Shuhua, the General Manager of the company, delivered a speech on his heroic journey. Li affirmed the achievements and contributions of marketing work in the past year, proposed 7 musts to be followed in the regional marketing work in 2023, and emphasized that the 2023 Market Battle is a key battle for the comprehensive promotion of the Fourth National Congress to the market. It is an important battle to "fight with one punch, avoid a hundred punches" and the first battle for the company's international market strategic layout, Firmly implement the tactical strategy of "giving up rescue and replacing defense with attack", hope that domestic and foreign marketing officers can find reliable changes in the changing situation, plan feasible innovation in the crisis, and open up a new world for market expansion in the tenacious struggle. With a proud attitude of starting with a decisive battle and starting with a sprint, we strive to achieve a "good start" for the first quarter.


(Speech by General Manager Li Shuhua)


The second item of the conference will be delivered by domestic and foreign marketing representatives.


                                 (Wang Weixiang)                                        (Liang Yanbo)


The third item of the conference is to hold a team oath. The domestic marketing team, foreign marketing team, technical team video, production team video, support team, and other five company teams have made clear vows and high morale, and are fully prepared to win in 2023.


(domestic marketing team Oath)


( Foreign Marketing Team Oath)


( the technical team Oath)


(Production team Oath)


(Support Team Oath)


The fourth item of the conference was an important speech by the chairman of the company, Zhu Wei. Mr. Zhu has clearly set the sales target for the first half of the year, pointing out that marketing strategies should continue to prioritize channels, and brand strength should be enhanced through service to win. He has fully launched a dual drive strategy for both domestic and foreign markets, with the development of both diesel and electric power. He also emphasizes that all employees should meet three requirements: to focus on customers, to quickly break through overseas markets, and to support major marketing. He has clearly proposed the key points for work execution in 2023.


(Chairman Zhu Wei delivers an important speech)


The participating company cadres and employees held exciting programs such as choirs, flute/xiao solos, and solo performances.


(Domestic marketing team singing "Good Morning Sunshine")


Foreign marketing team choruses' Rain or shine '


(Technical team singing "Singing of the Motherland")


(Production team singing 'Don't Give Up')


   (Support the team to sing "Loyalty to the Country")


(Skill Model Wang Yubin's Flute/Xiao Solo "Borrowing from Heaven for Another 500 Years")


(Director of the Structural Parts Workshop, Chen Gangfu, sings solo "Bright")


The oath is firm, everyone is united, and the battle horn for 2023 has sounded. There is no choice but to attack. All LGZT personnel will closely focus on the strategic thinking of high-quality development of the company, putting everything at the center of customers, making every effort and never slacking off.